La Compagnie Fruitière is a Marseille-based company founded in the 1930s. To highlight its long-standing expertise in fruit cultivation without creating a backward-looking book, I proposed blending traditional coffee-table book codes with a more contemporary, colorful universe. Pen-and-ink drawings, reworked in a gourmet color palette, punctuate the book through chapter openings, tailpieces, and patterns. These are echoed by colored stripes slipped into the photographs. The result is a refined and surprising book that blends past and present.
partnership La Compagnie Fruitière • 2025
project Design graphic • Illustration
publisher Le cherche midi
manufacturing 26 x 26 cm • 144 pages • Four-color process • Hardcover: textured paper and gold foil stamping
texts Fabienne Waks
